 Commitment & Promise of Enlightenment & Bliss!
Obvious analogy with immortal Gold! "Auri Sacra Fames" - The cursed thirst for gold!
GOLD is the sovereign of all sovereigns - Gold symbolizes supremacy, commanding perfect authority for its credentials of being an eternal cornerstone of world economy. 
GOLD is Godrej's souvenir (token) towards establishing the same proposition for you all. It symbolizes the source of effluence. It symbolizes the elation of knowledge. Its enthralling glitter signifies essence of insight, spirit of knowledge & the enlightenment & self-enrichment. It is a powerful epitome of the illumination, awakening, arousal, revelation and reflection that knowledge & wisdom bring to us.
" GOLD empowers people & enhances their innate abilities, rejoicing with all that is true, just and beneficial.
It envisions towards creating aura of knowledge, tranquility of being informed & bliss of self-knowledge. "
GOLD is universal medium for exchange: Gold's natural qualities made it man's universal medium of exchange & most acceptable medium for payment .
It signifies trust of mutual enrichment. GOLD symbolizes a medium for exchange of most revolutionary ideas, innovative thoughts, creative insights which would nurture & catalyze the process of growth & restructuring.
GOLD is a platform to ignite an incessant quest of the human mind towards understating each-other & the environment. A medium where the will to know, to find, to seek, to share & to give others, commences honestly. The path is thrilling and mind-stretching; the outcome, blissful and serene.
GOLD is celebration of Freedom: Gold and economic freedom are inseparable. Deficit spending is simply a scheme for the "hidden" confiscation of wealth. Gold stands in the way of that insidious process. GOLD empowers people & enhances their innate abilities, rejoicing with all that is true, just and beneficial.
It envisions towards creating aura of knowledge, tranquility of being informed & bliss of self-knowledge.
It jubilates with creation of the new, of the different and the sublime. It glorifies the innate, the latent and the potential with its celebration, ideas bloom, thoughts grow, feelings expand. It kindles excitement, a sense of challenge and the never-die spirit of humanity.
 GOLD is value par Excellence: There can be no other criterion, no other standard than gold. Yet gold which never changes, which has no nationality, is eternally accepted as unalterable fiduciary value par excellence.
GOLD seeks to defeat cruelty to herald nobleness, evil to perpetuate the good and to entrench clarity in place of ignorance. It challenges duality of all sorts, to establish seamlessness, inter-connectedness and Savikalpa (the determinate).
Thus, it reaffirms the unity of the cosmic mind, fusing together the known and the knowable. Its searchlight sees action in inaction and inaction in action, and helps human effort to reach fruition.
GOLD is a Force - Gold can make its way through the midst of guards and break through the strongest barriers more easily than the lightening's bolt. GOLD is a living GOD.
GOLD is a tide. An avalanche. It sweeps all that obstruct, constrain, narrow, restrict and limit in the process, it grows. Becomes all embracing, attracting, inviting and increasingly changing, supporting and giving.
Our own GOLD is a tributary in this great journey of discovery. We hope to be part of all that which liberates, frees, energizes & illuminates.
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